Jesse Itzler’s book “Living With A SEAL.” explains about a magical success principle ‘The 40% rule’.

In it, Itzler describes how he hired a Navy SEAL to come live with him and his family for a month to teach them the lessons of mental toughness.

The United States Navy’s “Sea, Air, and Land” Teams, commonly abbreviated as the Navy SEALs, are the U.S. Navy’s special warfare force. Navy SEALs are a unique breed. The intense training regimen and job expectations they are able to withstand has moulded them into some of the toughest men to walk this planet.

The SEAL explained to them that we are all capable of achieving more than we think we are. This was Itzler’s first introduction to the 40% Rule, a rule that is followed by this SEAL and his team members.

The 40% rule is simple:

When your mind is telling you that you’re done, that you’re exhausted, that you cannot possibly go any further,  you are only actually 40% done.

Think of this in terms of a workout or toughest exam preparation. At a particular point, we feel exhausted and we doubt about our progress further. Our mind begins to tell us to slow down or that it’s time to stop.

According to the SEAL, at this point we are only 40% used up – and we are still capable of more. 

At this point, it is possible to draw on an untapped reserve of energy, motivation, and drive that we all possess. The SEAL explained that this extra 60% doesn’t come from the mind or from the body; it comes from our will.

The SEAL explained that even when our mind wants to quit, that we have a reserve energy system that can be even more powerful if we let it.

It is possible to draw on

an untapped 60% of reserve of energy.

It comes from our will.

Next time when you are in a toughest or painful situation, and when your mind begins to tell you to quit, think of the 40% Rule.

Once we learn to practice this principle, the will to succeed becomes a powerful driving force. It gives us the ability to overcome the fear of failure. It makes us toughest enough to withstand the tougher challenges.